The company submitted a proposal for this project, which aims to build an integrated distinctive architecture structure in the heart of the capital to reflect the development of the state. The project includes museums and theaters, and aims to meet the increasing demand for exhibitions and conferences halls. The Center is situated at Sharq area, overlooking Abdullah Al-Ahmad street and Ahmed al Jaber street. The project also includes the development of old Mubarakiya market area and constructing an entertainment, cultural and educational center. It also includes the development of nearby buildings across Seef Palace, and constructing a heritage village that includes a hotel, apartments, restaurants, shops and galleries.